Fans' cheers power unveil of Puma's Arsenal away kit

Fans' cheers power unveil of Puma's Arsenal away kit
PHOTO: Puma, Arsenal FC

PUMA has unveiled the 2015/16 Arsenal away kit in Singapore with an intricate projection powered by fans' cheers that transformed a five-metre high 3D torso into the away shirt.

As the projection finished, Arsenal’s first team players Mikel Arteta, Héctor Bellerín, Olivier Giroud, Santi Cazorla, Mathieu Flamini, Mesut Özil Petr Čech, Wojciech Szczęsny, Jack Wilshere and Gabriel wearing the full kit were introduced to their fans.

Mr Arteta, Arsenal's first team captain and PUMA player said: "We arrived in Singapore on Monday and from the moment we touched down the fans here have been fantastic. Hearing them chant for us and feeling the amazing atmosphere from the crowd was great, it definitely motivates us to perform at our best here. I really enjoyed the event and the opportunity to show off our new away kit. It's a great looking shirt and I like the design which is quite different to the more traditional home shirt."

The PUMA 2015/16 Arsenal away shirt is a combination of both Arsenal and PUMA's heritage, with a design that reinterprets a classic PUMA Football graphic combined with an Art Deco 'A' which is inspired by Arsenal's past.

The main body is a deep rich gold, an evolution of Arsenal's traditional away yellow tones and it features a diamond graphic that repeats across the front and back panels.

The design of the shirt has similarities with this season's home shirt, which include PUMA's classic Form Strip as a mesh panel on the shoulders and the dropped back panel.

The neck is crew shaped with a v shaped insert and final design details include gold trimmed sleeves and underarm mesh inserts for breathability.

PUMA's 2015/16 Arsenal campaign Powered By Fans, represents the importance of Arsenal's fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.

The Away Replica Kit and full collection is now available at both PUMA and Weston retails stores as well as online at www.puma.com and www.ArsenalDirect.com.

spanaech@sph.com.sg

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