Water safety and survival are important life skills and Manulife Singapore has committed $1 million to SwimSafer - an ongoing initiative which imparts children with water-safety knowledge and water-survival skills.
Manulife Singapore is the first corporation to sponsor a national water safety programme.
SwimSafer, introduced in March 2010 as the only national water-safety programme, is one of many activities that come under the umbrella of ActiveSG, a key element of the Vision 2030 sports master plan.
SwimSafer is carried out at all 25 ActiveSG swimming complexes island-wide, and the programme has certified over 80,000 students to date.
Naveed Irshad, president and CEO of Manulife Singapore, said: "Manulife has always been a big supporter of sports, both locally and internationally.
"We believe that this collaboration will create inroads to the sports industry, and by supporting a programme that is meaningful and aligned with our values."
Manulife Singapore was the official title sponsor of the second edition of the Singapore ATP Challenger in 2012 and has also awarded scholarships to students in the Singapore Sports School.
As presenting sponsor for SwimSafer, Manulife Singapore will be working closely with ActiveSG to promote the importance of water safety in the community and schools over the next three years.
On top of its sponsorship of $900,000, the financial institution will provide additional funding for outreach programmes to engage students on water safety in a more fun manner.
Over 170 primary schools that participate in SwimSafer annually will stand to benefit from this effort. -
This article was first published on May 31, 2014.
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