PETALING JAYA - Malaysians are resorting to various tactics to stay fresh at work after catching the live telecasts of World Cup matches in the wee hours of the morning.
With the time zone difference, afternoon or evening matches in Brazil are broadcast live in Malaysia from midnight onwards until 6am or 8am.
However, some passionate fans are determined not to miss out on the action, which only comes once every four years.
Besides stocking up on energy bars and drinks, writer Melvin Chow does short, simple exercises in the office to keep from dozing off at his desk.
"Running up and down the stairs and hopping on the spot gives me the slight boost that I need to keep on working," said the 25-year-old.
Although television broadcaster Vinesh Rao, 23, has to be at work by 8am every day, he still manages to catch about seven matches since the World Cup began last week.
"I get home at around 6pm and sleep for about five hours or more, depending on the time of the game," said the host team supporter.
He is also using a FIFA World Cup app to catch live match commentaries, only watching the game if it gets exciting.
On Facebook, netizens are swapping stories on how they cope in the day after watching football in the morning.
Some, like Subash Elangovan, have "adopted" Brazil's time zone.
"I have watched 11 out of the 14 games. I watch the matches live on television and rest when none is scheduled," he added.
Lee Lynette, who enjoys a flexible working hours, has adapted to staying up late.
"On coping with the lack of sleep, I switch my sleeping time to evening instead of at night," she wrote.
Zekiel Kushan Keridau naps during lunch breaks while Ken Loo chooses to only watch "heavyweight matches" like Spain vs Holland and Germany vs Portugal.
However, fervent football fans have acknowledged the steep price to pay to catch the greatest show on earth, with King Wai writing: "Sleep? What sleep?"