TOKYO - As World Cup fever mounts in Brazil, the unveiling of slogans to be splashed on team buses has gone down like a flat tyre.
Golden opportunities to steal a march in the pre-tournament mind games flew wildly off target in a flurry of speculative efforts ranging from the confusing to the blindingly obvious.
Belgium called the slogan chosen for its bus "stupid." And the final Flemish version has a mistake.
"FIFA proposed five slogans. We rejected them all because we found them too stupid," said Belgium Football Federation spokesman Stefan Van Loock.
FIFA finally imposed Expect The Impossible for Belgium's bus, but the Flemish version says "Verwacht je aan het onmogelijke!" instead of "Verwacht het onmogelijke." The grammar was impossible
Australia were also unhappy with the cheesy "Socceroos: hopping our way into history!"
Embarrassed Aussie fans poured scorn on the slogan on social media, with one offering a wry alternative for the side of team bus: "We are going to park this in front of our goal."
The Australian Football Federation also distanced itself from the work of art.
Argentina are among the favourites to lift the trophy for a third time - but their slogan "Not just a team, we are a country" is a clear mis-kick, applying as it does, technically, to all 32 nations in the competition.
Slogans unveiled by FIFA for other teams after a competition also "parked the bus" instead of stepping on the gas. Germany was left with "One nation, one team, one dream!"