As the 2014 World Cup kicked off flamboyantly in Brazil last week, the monthlong international football tournament, which happens only once every four years, again attracted the attention of fans worldwide.
As one of the most popular international sporting events in the world, the quadrennial event garners an amazing global viewership that is only matched by the Summer Olympics.
About 3.2 billion people around the world, roughly 46 per cent of the global population, watched at least a minute of the 2010 World Cup in South Africa on TV in their homes, according to a Fifa report.
The number is only slightly lower than the number of people who reportedly saw at least a minute of the 2012 London Olympics, which stands at 3.6 billion.
The World Cup fever that is currently sweeping across planet Earth is so strong that even Taiwan, an island nation that is not known for its football culture, also feels its power.
Taiwanese people sacrifice sleep to watch live broadcasts in the middle of the night and one can see discussions about the World Cup on Facebook pages and in everyday dialogue even though the sport is not really very popular in the country.
In a country known for its love of baseball, football takes a backseat, with many fans calling Taiwan a "football desert."
Most of the Taiwanese have little knowledge about the sport and only watch the World Cup because it is a "trendy" thing to do.
These "one-day" football fans comment on the sporting event with a newly acquired passion - not because of their love for the sport, but because of fashion.
There are good reasons to explain Taiwanese people's lack of knowledge of the game that is widely loved by most countries around the world.
One of the reasons for the sport's low popularity is that Taiwan's national team, of the 207 squads listed by the International Federation Association of Football (Fifa), ranks way down at No. 176.
As is cleverly pointed out by many local sports commentators, the only sport that Taiwanese people love is the sport that their national squad can win. So football has little presence on our list of favourites.