Football fans can get their daily dose of World Cup action on their smartphones with The New Paper (TNP) app, which is available for download today.
The daily tabloid has timed the release of its app - available to Android and iPhone users - before the start of the World Cup.
Said TNP editor Dominic Nathan: "This is a new and exciting phase of our development that allows us to reach readers through their smartphones - the device of choice of so many of them. There's no better time to roll out our digital initiative than the World Cup. Football fans can look forward to TNP's quality football coverage that we're known for, with updates throughout the day."
Users can follow the games live with the "Football Kaki Live" section and get access to the paper's daily analyses and commentaries.
Aside from the football coverage, the apps will also feature entertainment and human interest content, which the paper has been known for since its launch 25 years ago.
Users who download the app between June 10 and June 23 will get to enjoy the premium content - which includes a digital version of the newspaper - until June 23. After that, the premium content will only be available to subscribers. The price for premium access will be announced within the next two weeks.
Said Tan Su-Lin, deputy head of Singapore Press Holding's digital division: "The New Paper apps are a testament to our constant pursuit to stand out with products that excite both our readers as well as our advertising partners. "The launch of the apps is also timed perfectly so as to offer additional creative options for advertisers hoping to capitalise on the buzz and excitement that the World Cup will be generating."
This article was first published on June 10, 2014.
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