HOM launches World Cup underwear collection

HOM launches World Cup underwear collection

Men's underwear brand HOM has launched a World Cup collection in celebration of the tournament which kicks off on June 12 this year.

The colour scheme of the Rio Cup range is based on the Brazilian green and yellow, but there are also the green, red and black colours of the flags of football's key countries - Italy, Spain, Germany and France.

The range is made of sensitive polyamide microfibre, a material that prevents overheating and that allows the skin to breathe. It also comes in elastane cotton.

HOM had also partnered with Ivorian footballer Didier Drogba for a 16-piece underwear and swimwear collection co-designed by the player himself.

With every sale of the Drogba & Co collection, 1 euro (S$1.70) goes to the Didier Drogba Foundation, which seeks to provide healthcare and education in Ivory Coast.


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