He's roped in possibly the best coach in the world, and now David Devito is on the hunt for people who dare to dream.
Singapore's top kettlebeller is on a mission to assemble the first Singapore team to participate in the kettlebell World Cup this September in Las Vegas.
The 49-year-old fitness instructor told The New Paper recently he is convinced there is enough talent and interest in the fast-growing sport in the Lion City for a team to hold its own on the global stage.
He plans to lead a Singapore team of at least five participants at the World Cup.
There are at least 90 certified kettlebell trainers in Singapore, and Devito said: "A lot of people train on their own at home for self-improvement. I hope they step forward."
Devito has already engaged the services of Russian coach Sergey Rudnev, from the International Kettlebell Sport and Fitness Academy (Iksfa), to coach the Singapore team.
"No one has produced more world champions than him," said Devito.
"Can you imagine Sir Alex Ferguson coming over to Singapore and coaching the Singapore (football) team?
"Don't you think he would make a difference?
"Sergey can turn anybody into a champion."
Rudnev, a five-time world kettlebell champion himself, has coached eight world champions including Eugene Lopatin, five-time winner Aleksandr Kostov and US lifter Lorna Kleidman.
The 46-year-old agreed to take up the offer to coach Singapore after seeing the sport grow in popularity here over the past three years.
He was also impressed by Devito's emergence as one of Asia's top kettlebellers.
Devito is the first Asian kettlebell lifter to attain the rank of Candidate Master of Sport twice across two events, the 24kg and 32kg.
"Success with Singapore (on the global stage) is possible," said Rudnev, who holds the highest rank in kettlebell, the Honoured Master of Sport.