Every step made by Floyd Mayweather Jr. and Manny Pacquiao will be studied by the world's boxing media, now that the biggest match of their lives is less than a month away.
Both fighters will be under the endless glare of the spotlight while they train for the most anticipated fight in ring history at the MGM Grand in Las Vegas on May 2.
A voice that stands out from the chorus of the best-known sportswriters on the planet writing about all aspects of the bout is that of sports columnist Bill Dwyre of the Los Angeles Times.
It is the same Dwyre who held his pen when his colleagues expected, anticipated, speculated and even cajoled while the most lucrative fight ever was under negotiation.
"Until they sign a contract, I won't believe it will happen," Dwyre once told me.
A former Times sports editor, Dwyre said then that he wasn't speaking for all media, but he thought the talks for the fight should be played down "because when something is anticipated this long and does not happen, and when both fighters are constantly quoted on the subject and nothing happens, the entire thing loses credibility."
But now that welterweight unification championship is on, Dwyre to use his own words, is not "as chatty as a mime" any longer.
True to his status, he is writing not so furiously but incisively and authoritatively about Mayweather vs Pacquiao.
Here are a few eye-poppers from Dwyer's latest column about the fight.
From talking with Pacquiao promoter Bob Arum, the columnist writes that… "the Ft. Know side of this side is mystifying."
Dwyre said that from Arum comes these numbers expected from the fight:
"Live gate $73 million (S$98.99 million); pay-per-view, at US$89.95 regular TV and $99.95 HD, at perhaps 3 million homes and US$300 million; foreign TV rights US$35 million; national closed-circuit TV US$7 million; Las Vegas closed-circuit US$3 million, and general fight sponsorship US$12 million."
Dwyre also quotes Arum who says: "If the pay-per-view does come in at US$300 million, this 36 minutes (or less) of prizefighting will generate US$430 million. And that's before anybody sells a beer or T-shirt. I sit (at) ringside with my wife. The scalpers are already asking for US$90,000 for seats like mine. Can you imagine? I've set the target at US$200,000 a seat now.
For that, I'll go watch anywhere else."