ONE Championship just revealed an infographic that outlined the organization’s tremendous surge in its Facebook presence over the past year. In fact, it more than tripled its numbers in an assortment of key categories.
An incredible statistic is the growth in impressions, which is the amount of times a post from a particular page is displayed. There was only a modest increase of 352 million impressions in 2014 to 405 million just a year later, but in 2016, the growth was far greater.
The number rose from 405 million in 2015 to an impressive 1.3 billion in 2016, marking a 220% year-on-year increase, and 269% growth when compared to 2014.
Next was the company’s Facebook reach, meaning the amount of unique people who saw the impressions. There was significant expansion in this area as well, rocketing from 75 million in 2014 to 926 million after 24 months, which is an exponential 1134% increase.
Many factors have played into making this possible, but the most important one is the page’s engagement rate. ONE has provided much more content to its Facebook page in the past year, including announcements, videos, images, features, and breaking stories from major publications such as Forbes.
Also, with a bigger roster of world-class athletes and local heroes leading to an increase in fan interaction, growth in reach and impressions would naturally follow as well.
There was also an incredible surge in video views. After accumulating only 312,000 views in 2014 and 39 million the following year, 2016 saw incredible numbers as the organization generated a total of 130 million views. That is a 41,601% increase in the short span of two years.
In a way, that is to be expected. Currently, video marketing is immensely popular with Facebook users. With all the events ONE has been staging, as well as their fan growth and their library full of engaging video content — this number represents the growing influence of the promotion as it continues to expand across Asia.
Lastly, there was a strong increase in the total number Facebook shares. Though the number was minuscule in 2014 at 16,000 shares, it jumped up to 238,000 the following year. By the end of 2016, it had risen to 454,000 shares, which is a 2,591% increase.
With ONE’s dedication to increase fan engagement and add more content onto its pages, it is only natural for fans to share what they like with the rest of their friends. As such, this number continues its steady rise.
The goal of every single company is to grow annually, and ONE already has big plans in 2017. Including its stronger push into China, ONE will hold 18 events throughout the year, with the strong possibility of additional shows in new markets. This marks the single largest amount of events the organization will hold in a year.