It was just past 7.30am, but the music was blaring and they were all there under the dazzling bright lights at the Cotai Arena here in Macau on Saturday.
Boxing's famous announcer Michael Buffer was unmistakable with the microphone, ready with his voice.
Bob Arum, CEO of boxing promoters Top Rank, shuffled back and forth along the stage, always watching, like an eager policeman patrolling his beat, ready to ensure all will be right.
Four scantily-clad beauties in bright blue winked, waved and blew kisses to the crowd.
Boxing great Roy Jones Jr was a guest in ESPN's studio, George Foreman Jr was in the crowd, HBO and a couple of other TV cameras were up on stage waiting to talk to Manny Pacquiao and Brandon Rios after the weigh-in for their welterweight contest today.
Guaranteed to earn at least US$18 million ($22.5m) for the fight, Pacquiao, the Philippines hero - the only winner in eight different weight classes and already regarded as one of the best in the history of boxing - obliged, respectfully.