Home United have secured a new anchor sponsor in a deal worth $2 million.
The two-time S-League champions have inked a three-year deal with Linco Investments, a subsidiary of local firm First Linco, which has business interests ranging from property development to the food and beverage sector.
This comes after the RHB Singapore Cup champions' three-year, $1.6-million agreement with Coca-Cola ended in March. That partnership had stood for 12 years.
Home's new deal with Linco Investments comprises cash and kind, including sports beverages for the club's teams.
The two parties will also collaborate on projects geared towards keeping youths out of trouble by creating opportunities for them at the new Home United Youth Football Academy in Mattar Road.
"This deal will help the club's community mission of taking youths off the street," said Azrulnizam Shah, the Bishan-based club's chief executive.
Added John Lin, the managing director of Linco Investments: "We hope the partnership will encourage talented youths to realise their sporting talent and our business community to get involved with local sports."
This article was first published on July 5, 2014.
Get a copy of The Straits Times or go to straitstimes.com for more stories.