The 28th SEA Games may still be 10 months away, but the organising committee has already reached the halfway mark of its $50 million sponsorship target.
This, after the Singapore South-east Asian Games Organising Committee (Singsoc) welcomed on board its third top-tier sponsor, auditing and consultancy firm Deloitte Singapore, at the Singapore Sports Hub yesterday.
The firm will commit $5 million sponsorship in cash and services to the Games, which will run from June 5-16 next year.
The first two top-tier sponsors, SingTel and the NTUC FairPrice group, pledged a combined total of $20 million in cash and kind after signing up in June.
While Singsoc chairman Lim Teck Yin said that it is challenging to secure sponsors for an event taking place amid a busy year in which Singapore celebrates her 50th anniversary, he is optimistic about eventually hitting the target.
Said Lim, who is also chief executive officer of Sport Singapore: "It may be difficult, but sponsors who have linked up with us see an affinity to sport and the values that sport brings to Singapore, and they want to be a part of that.
"Many of them also like the theme of the SEA Games - Celebrating the Extraordinary - because it is a story not only about the athletes and the Games but also their people and their organisations.
"We remain fairly confident of hitting the $50 million target."
Deloitte will provide an array of services that cover several aspects of the Games.
They will offer financial, tax and IT security advisory services, as well as their expertise in risk consultancy which could see them implementing control measures over the SEA Games' preparations and operations, such as revenue assurance, sponsorship deliveries as well as procurement compliance.
Having supported the 2010 Youth Olympics Games in a similar capacity, and recently signing up as a business partner in Sport Singapore's spexCareer scheme to offer career development support to athletes, the firm is setting deep roots in the local sporting community.
Said chairman Chaly Mah: "Sport is something that is close to our organisation.
"We believe in the commitment to one's team-mates and the passion to excel and win, which are values shared with sport and something we want to promote."
This article was published on Aug 8 in The Straits Times.
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