SEA Games: Organisers looking for homegrown companies to support event

SEA Games: Organisers looking for homegrown companies to support event

Starting with a sponsorship package from as low as $50,000, corporations can join one of four tiers, from official supporters to main sponsors of the Games, which has not been held in Singapore since 1993.


Get the full story from The Straits Times.

Read on for the full statement issued by SSC & SNOC: 

The 28th Southeast Asian (SEA) Games may be some two years away, but organisers are already deep into discussions with companies looking to sponsor the region's largest multi-sport extravaganza which will take place during Singapore's 50th anniversary year. While organisers have set their sights on attracting some $50 million in both cash and value-in-kind sponsorships, organisers highlighted that forging long term partnerships with businesses beyond the games is also a key priority.

Mr Richard Seow, Chairman of the 28 th SEA Games Sponsorship and Marketing Advisory Sub-Committee, said: "We are pleased by the interest we are seeing in our preliminary discussions with potential sponsors across a wide range of industries from MNCs to SMEs. Having gotten feedback from a good cross section of corporate leaders, many have shared their excitement for the SEA Games being hosted by Singapore again. Corporate branding and sponsorship for the SEA Games with a potential audience of 600 million presents compelling opportunities for local, regional and international corporations. The event's regional profile which will take place during Singapore's 50th anniversary celebrations and the opportunity for long term brand building topped the list of reasons why they see potential in sponsoring the games. Several corporates are also keen to see how we can customise sponsorship packages so that they can realise the benefits up to and after the SEA Games by using sport as a vehicle to enhance their brand image and activate their marketing or CSR programmes."

Opportunities to sponsor specific sports or venues during the SEA Games and extending beyond that are available to sponsors who wish to tailor their sponsorship for the long term.

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