SEA Games: S'pore Expo is 'combat zone'

SEA Games: S'pore Expo is 'combat zone'
Anthony Chong (left), managing director of Kingsmen and Toh Boon Yi, chief of the community and corporate outreach committee, with the SEA Games mascot Nila.

Three clusters of competition and training venues were revealed for next June's South-east Asia Games by the Singapore SEA Games Organising Committee (Singsoc) yesterday.

The three areas are Kallang, Marina Bay and Singapore Expo, with the last venue designated as the "combat zone" for martial arts sports.

Other sports, such as shooting and hockey, will be staged in specialised facilities in Choa Chu Kang, Yishun and Sengkang, among others.

Toh Boon Yi, chief of the community and corporate outreach committee, said that more areas of the Marina Reservoir will be used as competition venues.

"We are expanding a number of facilities in the Marina Bay water sports venue. We will be using the channel... and the basin as well. There are also other new facilities that are being developed," said Toh.

He was speaking at a media conference at the Sports Hub's Black Box Auditorium yesterday, where homegrown company Kingsmen was unveiled as the Games' official venue planning provider.

As part of the sponsorship, Kingsmen will provide $1.8 million in venue-planning services, with a dedicated team of designers, draftsmen, project managers and operations personnel to design and inspect more than 50 training and competition venues.

The deal also includes $1.2m worth of advertising in the use of its giant LED screen at Wilkie Edge in Selegie, which Kingsmen estimates will reach about 4.5 million people a month, over a 52-week period.

Anthony Chong, managing director of Kingsmen, said: "We are no strangers to the sports scene, having worked closely with the sports community in Singapore and the region, including the Formula One Grand Prix... and Youth Olympic Games.


"The major challenge would be how we work with the Sports Hub and manage the scale of the SEA Games, which is by far the largest sports (event) we will host."

Also, The New Paper understands that the old Sport Singapore headquarters - opposite the Kallang Netball Centre - has been designated the Games headquarters, even as Sport SG shifts its offices to the Sports Hub, while the National Stadium will house the main media centre.

The building is being retrofitted for Games purposes, and may be used as the International Broadcast Centre during the June 5-16 event.

Toh said: "We are planning to use the building in the lead-up to the Games, as well as during the Games, and we are working out the details."

Organisers upbeat about meeting sponsorship target

Organisers of the South-east Asia (SEA) Games here next year are confident of surpassing their target of $50 million in sponsorship deals, with more than half that amount already secured.

Kingsmen's $3m deal, announced yesterday, brings the figure up to $28m, in addition to earlier signings with SingTel, Deloitte Singapore and the NTUC FairPrice group.

While Toh Boon Yi, chief of the community and outreach committee, has not set a deadline for securing sponsorship deals, he is hoping to seal the major deals by the end of the year.

He is also hoping to get more small and medium enterprises on board.

He said: "We have most of our main sponsorships tied up and, hopefully, we will get our key sponsors sealed by the end of this year, namely for apparel and broadcast."

The organisers added that they will not rule out working with companies even after the Games, with Singapore set to host the ASEAN Para Games in December next year.

This article was first published on Sep 5, 2014.
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