SSA signs three-year deal with Yakult

SSA signs three-year deal with Yakult
BOOST: Yakult Singapore has been a sponsor of the Singapore leg of the Fina World Cup, which attracts top swimmers like Chad Le Clos (above, right), since 2009.

The Singapore Swimming Association (SSA) received a healthy boost to its coffers with the signing of a multi-year sponsorship yesterday.

The national sports association inked a three-year deal with Yakult Singapore, understood to be worth $350,000 in cash, with the amount going towards covering costs of events such as the Fina World Cup Singapore, for which the brand will be the presenting sponsor till 2017.

SSA vice-president (finance) Jose Raymond said: "We are proud to have a continued association with one of the world's most recognised brands.

"This partnership with Yakult is the first of many which we hope to announce over the next few months as we ramp up towards what will be an exciting year for Singapore swimming, Singapore sports and for Singapore."

Apart from the Fina World Cup, Yakult Singapore will also have its presence in local events organised by SSA across the four disciplines - swimming, diving, synchronised swimming and water polo - and the Singapore Swimming Proficiency Award.

With the deal, Yakult will also be the official healthy drink partner for the SSA - the first in the NSA's history.

Yakult has been a sponsor for the Fina World Cup here since 2009, and was also a presenting sponsor for the South-east Asian Swim Championships last year.

Yakult Singapore managing director Shunichi Uekusa said: "Yakult has always recognised the importance of sports excellence as part of our corporate social responsibility.

"We hope that this partnership will be fruitful and work well in its goal to develop swimming in Singapore."

Raymond added: "Commercial partners and sponsors play an integral part in the development of sports in Singapore and... we do hope that more businesses and companies find it commercially valuable with working with the SSA."


This article was first published on February 5, 2015.
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