PARIS - He is the man who sparked joyous scenes of celebration across a grateful nation when he ended Britain's 77-year wait for a Wimbledon men's champion.
Yet 14 months later Andy Murray's towering frame was missing from the eight-man lineup featured on the giant billboard posters plastered across the streets of London to advertise the ATP World Tour Finals.
While organisers scramble to replace the out-of-date banners - proclaiming "Get Ready London. They're Back" - with ones featuring Murray, the Scot is unlikely to lose any sleep over the omission.
What he will be more keen to focus on will be the thought of completing a unique treble of London titles.
Having bagged a gold medal from the 2012 London Olympics and won the 2013 Wimbledon championship, Murray will get his first chance to complete the hat-trick at the O2 next week after missing last year's season finale following back surgery.
"It (winning the treble) would definitely mean a lot," Murray told Reuters in an interview in the run-up to the Tour Finals.
"I know what it takes to win at the highest level so I will just make sure I prepare myself in the best possible way to give myself the best chance of success, but I am playing well and enjoying it right now."
"It was disappointing not playing last year when I had to withdraw because of my back. It has been a tough year, but I feel like I am fully fit now, and have had a great last six weeks and I can't wait to return to the O2," added Murray, who has also won three Queen's Club titles in the capital city.
"You do appreciate how much you enjoy the sport and how much you enjoy playing when you are unable to do it. That was tough last year." It certainly has been a remarkable six weeks for Murray.
Following his quarter-final exit at the US Open, he dropped out of the top 10 for the first time in over six years.
That sparked fears among home fans that Murray might miss out on the season finale but the 27-year-old was soon enjoying the benefits of a punishing fitness regime that sees him train even on Christmas Day.
He survived five match points against Tommy Robredo to emerge victorious in Shenzhen. The Scot subdued David Ferrer in three exhausting sets in the Vienna final.
He then left Robredo jokingly showing him the middle finger after the Spaniard saw another five match points vanish as Murray triumphed in Valencia.