THE 5km Venus Run, one of Singapore's newest women-only running events, is getting bigger, brighter and faster next year.
This is after it secured a $2 million cash-and-kind sponsorship deal with Swiss premium sports apparel manufacturer X-Bionic yesterday.
Organised by the Singapore Athletic Association (SAA), the run is set to double in size, from more than 2,000 participants in this year's edition to 5,000 for next year's run on March 8.
X-Bionic's one-year deal, which sees it become the event's title sponsor, will kit the women runners out in a specially designed bright-pink Venus Run Effektor shirt.
The shirt claims to offer a 10 per cent increase in performance and 20 per cent faster recovery.
Said SAA president Tang Weng Fei: "We are pleased to have X-Bionic on board with us. It is never easy looking for sponsors, and I am thankful that companies are responding and helping sports."
Li Jin, general manager of X-Bionic Singapore, hopes the tie-up, which contains an option for a one-year extension, will be a launchpad for the 12-year-old brand. She said: "We hope this marks the start of a long and meaningful partnership with SAA.
"We have only been in Singapore for 1-1/2 years, and we feel this event will be the perfect platform to reach out to the masses."
The Venus Run was inaugurated in 2011 at Bedok Reservoir, before going on hiatus last year.
It resumed this year at Marina Barrage, which will also be the venue of next year's run.
In line with the event's theme of celebrating women, the SAA will be donating part of the proceeds to the Breast Cancer Foundation and Singapore Council of Women's Organisations.
Registration for the X-Bionic Venus Run is open from Sunday to Jan 31 on www.venusrun.com, and will close when all 5,000 slots have been taken up.
Get a copy of The Straits Times or go to straitstimes.com for more stories.