Low-cost carrier AirAsia is optimistic that it can turn Brunei into a preferred travel destination "in due time" through its aggressive marketing, said the Chief Executive Officer of AirAsia Berhad.
Aireen Omar recently told The Brunei Times that the airline sees Brunei as "a key destination with a lot to offer".
"We are confident in the potential that Brunei has to offer, and with the same rigour and innovation in marketing our destinations, we are sure that Brunei will grow to be a preferred travel destination in due time," she said.
Aireen said AirAsia has always been strong in marketing its destinations.
"We've managed to turn many (overlooked) destinations into the significant tourist destinations that they are today," said the airlines executive.
She added that a competitive aviation industry in Brunei will facilitate the growth of the Sultanate as a destination and increase traffic volume.
"Ultimately, the people of Brunei will benefit not only from the low fares we offer but economic benefits from tourism, business investments and international trade," Aireen said.
She said AirAsia is anticipating more travellers to include Brunei as one of their travel destinations within ASEAN following the recent launch of its latest product, the AirAsia ASEAN Pass.
"The ASEAN Pass will further liberalise and encourage travel among the ASEAN community and give more prominence to Brunei on the ASEAN travel map," she said.
Apart from that, more foreign tourists and international business trade are also expected to utilise the AirAsia ASEAN Pass.
The ASEAN Pass retails at RM499 (S$154) for 10 credits and ASEAN Pass+ for RM888 with 20 credits.
Holders of the ASEAN Pass and the ASEAN Pass+ can enjoy flights at a fixed-rate to over 148 routes across all 10 ASEAN countries.
The ASEAN Pass also aims to limit the losses incurred from using different currencies as flights are valued according to credits.
This allows travellers to be creative in planning their trips within ASEAN.
Flights with duration of below two hours are valued at one credit, while three credits will be deducted for flights of two hours and above.