What drives South-East Asian travellers when they travel by air? According to a recent travel survey it's the "thrill of getting to a new destination".
What they hated most: unpredictable flight delays and cancellations.
The annual survey of more than 2,500 respondents (Malaysia, Singapore, Indonesia and Thailand) carried out by TripAdvisor revealed that regional travel still remained popular, with 95 per cent intending to take short-haul flights (up 1 per cent from last year).
However, more travellers are expecting to fly further afield this year, as 82 per cent intend to travel on a long-haul flight, compared to 74 per cent who did so in 2014.
"While air travel continues to be popular, seat comfort remains the biggest concern for flyers in the region," said TripAdvisor flights, APAC regional director Andrew Wong. "To better serve the traveller, airlines would be wise to take note of these complaints and make some improvements, especially in the economy cabin for long-haul flights."
Top 5 things travellers like most about air travel:
Thrill of getting to a new destination - 68 per cent
Sense of adventure - 51 per cent
In-flight amenities - 38 per cent
Looking out of the plane's window during take-off / landing - 36 per cent
Chance to take a break from work (for example, e-mail) during the flight - 33 per cent
Top 5 things travellers like least about flying:
Unpredictable flight delays / cancellations - 73 per cent
Uncomfortable seats / limited legroom - 70 per cent
Added fees (for example, baggage fees, seat selection fees, and so on) - 58 per cent
Long security lines / customs wait times - 52 per cent
Loud / crying children - 50 per cent
Flyers unhappy over shrinking seats
65 per cent of flyers are "strongly opposed" to airlines installing narrower seats in the economy class cabin 38 per cent of flyers "always" or "often" pay extra for a better airplane seat assignment 54 per cent of flyers say they are more likely to pay for a better seat assignment now than they were five years ago Top three amenities travellers say would make the air travel experience better:
More comfortable seats - 28 per cent
More legroom - 23 per cent
More space between other passengers - 18 per cent
Top five biggest improvements in air travel:
Ease of booking online - 74 per cent
Routes to new destinations - 64 per cent
Number of flight / itinerary options - 64 per cent
Comparison shopping on flight search sites - 55 per cent
Ability to find comprehensive fare, flight and price information on a single site - 29 per cent
Other interesting findings included the top three factors for choosing a flight are - lowest price (69 per cent); departure and arrival time / desired time of day to travel (60 per cent); and direct versus non-direct (49 per cent).
While the vast majority of flyers say they typically book flights on their laptop or PC (80 per cent), 37 per cent say they have booked a flight on a mobile device.
It's also important to use flight search sites for price comparison, notes 90 per cent of travellers. And 64 per cent of travellers check two to three sites when shopping for the lowest airfare.
Travellers are also loyal with 54 per cent of flyers loyal to a particular airline, with 49 per cent of that number noting that it was because of the airline's frequent flyer programme.