Budget airline taps Hokkaido in turnaround bid

Budget airline taps Hokkaido in turnaround bid
PHOTO: Bloomberg

SINGAPORE - AirAsia X, a long-haul affiliate of Malaysia-based AirAsia, announced Tuesday it will launch a new route between Kuala Lumpur and Sapporo, Japan.

AirAsia X in October will begin offering four flights to Sapporo and back to Kuala Lumpur per week. The route will be the carrier's third Japan-bound route; it already flies to Osaka and Tokyo.

Located in Japan's northern-most prefecture of Hokkaido, Sapporo has become a popular destination among Southeast Asian tourists. Ski resorts, national parks and fresh seafood are only a few of Hokkaido's attractions.

AirAsia X will be the only airline operating scheduled flights between Kuala Lumpur and Sapporo. At a press conference on Tuesday, acting CEO Benyamin Ismail called Sapporo a "world-class destination."

He added that "we are confident this route will also draw more inbound Japanese tourist traffic arriving from Sapporo."

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