Singapore resort targets MICE clients and Thai tourists

Singapore resort targets MICE clients and Thai tourists
PHOTO: The Nation/ANN

Marina Bay Sands Singapore is promoting its facilities for meeting, incentive, convention and exhibition (MICE), in the hope that the integrated resort will become a magnet for large numbers of tourists and business guests.

Ong Wee Min, executive director of MICE Sales at Marina Bay Sands Singapore, said the ongoing business and strategic plan is to attract MICE visitors from Thailand as well as from other countries. However, he said individual event organisers have their own plans for Thailand.

"Marina Bay Sands promotes itself as an integrated resort destination to Thai visitors and does not specifically target MICE travellers," he said.

In 2015, Singapore secured five major corporate incentive meetings. Four out of these five mega corporate events were at Marina Bay Sands.

The five-storey Sands Expo and Convention Centre contributes about one third, or 120,000 square meters of MICE space in Singapore. It includes 250 meetings rooms, Southeast Asia's largest ballroom, which can accommodate 6.600 people for a banquet, exhibition space for 2,000 exhibition booths and a capacity for 45,000 delegates. In 2014, the resort held 74 trade shows, of which 16 were new to Singapore.

The resort last week organised Singapore MICE Forum, provided integration and insight trends and solutions to strengthen and enhance the MICE industry. The experts also addressed the impact of integration and socio-economic, geo-political landscape, and MICE eco-systems.

Over the year, Singapore's tourism organisations and influential industry associations have supported and engaged the MICE sector as part of the country's plans, promoting itself as a regional MICE hub.

According to the latest statistics from the Singapore Tourism Board, in 2013, Singapore hosted 3.5 million business visitors, an increase of 3 per cent from the same period in 2012. These visitors spent an estimated Bt137 billion (S$5.5 billion), excluding sightseeing, entertainment and gaming expenditure.

Marina Bay Sands is the flagship complex of Las Vegas Sands, which is actively exploring development opportunities in various parts of the world.

"We would be very interested in considering investing in Thailand if there is an opportunity to do so. Las Vegas Sands actively explores development opportunities in various parts of the world," said George Tanasijevich, managing director of Global Development, Las Vegas Sands.

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