Beach is where affluent Chinese mainland families like to spend their vacations, according to a Visa Affluent Study report released on Wednesday.
It said that 55 per cent of the rich in the Chinese mainland head to sun and sand, putting them ahead of other wealthy vacationers in Asia-Pacific. Indonesians at 51 per cent are ranked second and Indians at 47 per cent occupy the third spot on the list.
The affluent from Chinese mainland and Singapore are the most frequent travelers, averaging 3.1 trips per year.
According to the report, 4,000 people with average household annual revenue of $73,000 were surveyed in eight areas: Chinese mainland, Hong Kong, Australia, India, Indonesia, Japan, Singapore and Korea.
Forty-four per cent said relaxing on the beach was the favourite activity while 36 per cent chose shopping and 35 per cent preferred exploring the landmarks on their own.
As for accommodation, only 39 per cent of the wealthy prefer luxury hotels. About half of them said they choose upscale hotels and 35 per cent pick mid-scale hotels.
At 70 per cent, the rich from Chinese mainland form the majority of those who choose upscale hotels.