SANTA MONICA, Calif. - Route 66 is a transcontinental highway in the United States reminiscent of the good old days in America. The old national highway, which connects Chicago and Santa Monica, attracts many tourists from the United States and abroad. Serving as one end of Route 66, Santa Monica Pier facing the Pacific Ocean is visited by many.
Don Rice, the 44-year-old owner of 66-to-Cali, a small souvenir shop on the pier, has been involved in movements promoting the historical value of Route 66. After enthusiasts finish their pilgrimages on the highway, many of them visit 66-to-Cali, which was the first shop to start selling Route 66-related items in 2009.
One of the most popular items is an original T-shirt (U$24.99 or S$34.63). On its back are printed letters that read "end of the road, beginning of the dream."
It must be a product Route 66 fans cannot resist. Replicas of various road signs used in the 1930s to '40s and shot glasses with the road sign design are also popular.
Kato is a correspondent in Los Angeles.