The glorious Idul Fitri day may be over but the holiday atmosphere is still high in the air. As an addition to the annual mudik custom, many people use this national holiday as an opportunity to explore some unfamiliar places and embark on a family holiday.
Approaching the end of the Muslim festive season, travel search site Wego has recently revealed insights into Indonesian travel trends for this year's Idul Fitri.
Wego Indonesia managing director Graham Hills said that Indonesians searched for domestic trips in greater numbers this year.
“Domestic travel trends more than tripled this year. Yogyakarta took over from last year's top destination of Bandung for hotel searches, and the city features as one of the most notable movers this year, increasing 78 per cent over 2014,” Hills explained.
He also said that even though Bali featured as the number one domestic destination for the past two years, this year the island only occupied the fourth position with flight searches to Yogyakarta escalating by 342 per cent.
Regarding accommodation options, Indonesians tended to seek higher ranked properties, while taking advantage of cheaper airfares.
“In 2014, more than half of Wego's Indonesian users sought three-star accommodation listings, but surprisingly this year we've seen a shift toward higher rated hotels. Domestic airfare searches rallied in mid-June, and while average hotel rates seemed to trend a little higher closer to Idul Fitri, the overall average price of airfares were around ten per cent lower this year,” Hills continued.
Internationally, Singapore remained the top choice for international flights with two per cent growth since 2014, while Kuala Lumpur, Bangkok, Hong Kong and Beijing filled out the remaining top five international destinations for this year.
“For domestic flights, the top five ranked airlines remain the same. What’s more, each airline almost tripled their volumes compared to last year,” Hills observed.
“International flights also enjoyed higher volumes. The most notable change is Garuda Indonesia, stepping up to second place from fifth last year while Malaysia Airlines disappeared from the top five altogether.”
Graham further concluded that such a significant escalation in travel planning highlighted the opportunity both for airlines and hotels to grow their direct business through aggressive digital strategies to meet market demand at the time of Idul Fitri and throughout the year.