A woman plays with fire as alcohol is poured over her in a "fire therapy" session in Beijing.
The therapy came under fire recently when photographs of a man having fire applied to his crotch went viral on Chinese social media, prompting heated debate about its efficacy.
Proponents of this form of treatment, which has been in use for hundreds of years in China, believe it can cure indigestion, infertility, stress and even cancer.
Prominent fire therapist Zhang Fenghao, who charges around 300 yuan (S$60) per hour for treatment, says the method helps patients avoid operations.
Does the treatment hurt? Says a 47-year-old patient: "It feels warm, not painful, just warm."
This article was first published on July 05, 2014.
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