SINGAPORE - The humble shaver is no longer sufficient in the modern man's grooming kit. Now, more men are seeking out professional hair-removal solutions here.
Five out of the six salons and aesthetic clinics polled have seen a 10 to 20 per cent rise in male clients over the past two years.
Home-grown beauty chain Spa Esprit Group has noticed a 20 per cent year-on-year increase in the number of male customers since 2009 at its hair-removal studio Strip and brow-grooming salon Browhaus.
The growing demand for male hair-removal services prompted the group to start We Need A Hero, a salon that caters exclusively to men, in April.
Ms Cynthia Chua, founder and chief executive of the chain, had said in an earlier Straits Times report that the men's-grooming market here is worth $100 million.
Take it from confident men who had no qualms saying goodbye to body hair.
Mr Stanley Chen, 32, who works in the banking industry, said: "I believe manhood is not defined by the amount of hair you have on your body, but strictly by your actions. Hair removal is hygienic and I have a very persuasive girlfriend."
Mr Chen, who was convinced by his girlfriend to undergo Intense Pulsed Light (IPL) treatments for his underarms, said: "I honestly like the smooth sensation of hairless underarms."
Mr Oliver Hain, 34, a freelance designer, admitted that he is a vain person, and is more open to grooming as compared to the average guy.
"I like smooth skin. I hate body hair, especially on my face. It looks messy," said the Singapore permanent resident who has tried everything from waxing to laser treatments.