More men opt for hair removal

More men opt for hair removal
QUEST TO LOOK GOOD: Freelance designer Oliver Hain has tried everything from waxing to laser treatments.

SINGAPORE - The humble shaver is no longer sufficient in the modern man's grooming kit. Now, more men are seeking out professional hair-removal solutions here.

Five out of the six salons and aesthetic clinics polled have seen a 10 to 20 per cent rise in male clients over the past two years.

Home-grown beauty chain Spa Esprit Group has noticed a 20 per cent year-on-year increase in the number of male customers since 2009 at its hair-removal studio Strip and brow-grooming salon Browhaus.

The growing demand for male hair-removal services prompted the group to start We Need A Hero, a salon that caters exclusively to men, in April.

Ms Cynthia Chua, founder and chief executive of the chain, had said in an earlier Straits Times report that the men's-grooming market here is worth $100 million.

Take it from confident men who had no qualms saying goodbye to body hair.

Mr Stanley Chen, 32, who works in the banking industry, said: "I believe manhood is not defined by the amount of hair you have on your body, but strictly by your actions. Hair removal is hygienic and I have a very persuasive girlfriend."

Mr Chen, who was convinced by his girlfriend to undergo Intense Pulsed Light (IPL) treatments for his underarms, said: "I honestly like the smooth sensation of hairless underarms."

Mr Oliver Hain, 34, a freelance designer, admitted that he is a vain person, and is more open to grooming as compared to the average guy.

"I like smooth skin. I hate body hair, especially on my face. It looks messy," said the Singapore permanent resident who has tried everything from waxing to laser treatments.

More about

Purchase this article for republication.



Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.