I looked wearily at the masses of people that had packed the waiting area outside the plush ballroom of the Ritz-Carlton Hotel.
It was 7.30pm and the doors should have opened half an hour ago. I felt a minor irritation come on as I scanned, for the tenth time, the leaflet that detailed the night's programme.
Who on earth are these people that I am standing in line and waiting to see?
It was the second night of the Youtube FanFest, "designed to give fans and digital media professionals an opportunity to get up close and personal with the stars who are driving the global YouTube ecosystem".
I was there only because a good friend asked me in the morning if I could get tickets for something or other at the Ritz- Carlton that night.
"The what?" I asked distractedly.
"It's called the you-tube fan-fest," he said, enunciating the words slowly, as if speaking to a child.
"Boyce Avenue are playing and I found out about it too late. There were free tickets online but now they're all gone."