Proving its position as one of the most 'wired' countries in the world, Singapore came in second in a survey of 52 countries on global citizen's entertainment technology ownership and consumption habits.
According to the Nielsen Global Online Survey, Singapore ranked second as the country with the highest entertainment technology ownership, and eleventh, for highest media consumption - taking the country to an overall second position as one of the most avid owners and consumers globally of entertainment technology.
Of the 52 countries surveyed, five from Asia-Pacific occupied spots in the top 10 list. The Philippines took pole position, while Australia, Hong Kong, and New Zealand came in at fourth, eighth and tenth positions respectively.
The survey noted that a large percentage of the Singaporean population is tech savvy, this showing that access to technology is not restricted to the elite.
The Nielsen Company's Executive Director of Media, Ms Rebecca Tan, credits the high level of technology and media penetration to the Singapore government's drive in harnessing the power of information communication technology.
Singapore also emerged as the country with the highest rate of mobile phone ownership in the world, with a penetration rate of 129.7%. The statistics mean that many Singaporeans own at least one or two mobile phones.
Through the survey, it has been noted that many Asian consumers largely skipped land lines in favour of wireless technology
In contrast, Western countries tended to score better on less mobile offerings like console video games and DVD players. But when it came to streaming and downloading content, Eastern nations like China proved no match.
The average age of the Asian online population is also more than 10 years younger than in the West.
Music or other audio tracks are most commonly streamed and downloaded in Singapore. Close to three-fifths of survey respondents said they streamed an average of four music or audio files, while over a third downloaded more than two music or audio items.
However, the survey does not make distinctions between legal or illegally obtained media, meaning that emerging countries might be at an advantage when it comes to ranking countries access to downloaded or streamed media as piracy might be less strictly controlled.