Travel @ AsiaOne

Bald facts on new NZ services

Air New Zealand is looking for 50 people willing to be a 'cranial billboard'. -Reuters

Tue, Sep 09, 2008
Reuters

WELLINGTON, NEW ZEALAND- NEW Zealand's national airline is planning to give the bald facts on plans to speed up check-in queues for passengers - literally.

Air New Zealand said on Tuesday it is looking for 50 people willing to be a 'cranial billboard' with a message temporarily tattooed on their shaved heads for two weeks advertising new speedy check-in services.

The airline said it will pay NZ$1000 (S$950) per head, making it easy money for bald-headed frequent fliers.

'How better to tell our customers that Air New Zealand is going to do something about (long check-in queues) ... than through messaging they can read while they're standing in a queue themselves?' the airline's marketing manager Steve Bayliss said in a statement.

 
 
 
Copyright ©2007 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved.
Privacy Statement Conditions of Access Advertise