SINGAPORE - Bringing together 1,759 fans for a celebration of its boldest fans, Guinness hosted Arthur's Day celebrations for the second time in Singapore, with double platinum record artists The Fray headlining this year's programme.
Partying in a specially constructed pint-shaped concert arena at The Promontory@Marina Bay, guests at the concert enjoyed an epic set by the Denver alternative-rock band, and were also entertained by local band Ellipsis - winners of the 'Play on the Day' competition who kicked off the night's revelry.
To top it all off, as The Fray took their positions onstage and began their first song, the Guinness Arthur's Day backdrop came down to reveal a transparent screen that allowed for views of the illuminated Marina Bay and the breath-taking Singapore skyline.
In an intimate setting, The Fray led the the huge crowd of fans and invited guests in the signature toast to "To Arthur", celebrating Guinness' founder Arthur Guinness who was distinctive, bold and epitomizes the concept "Made of More".
"It has been amazing being part of our first Guinness Arthur's Day here in Singapore, from leading the toast to Arthur, to the super cool stage with the city in the backdrop, and even having Ellipsis open for us today. Performing here is truly a special experience, with everyone singing not just to our tracks that air on the radio but also the album's track songs. It's honestly quite a pleasant surprise the lengths everyone has gone to, to be part of the experience tonight, and we hope we have given everyone as great a night as we have had," said The Fray.
The band, who are in the mixing and editing stage of their fourth studio album, even performed a sneak peek of the upcoming album, debuting for the first time outside the US, much to the audience's delight!
Their new songs 'Hold My Hand' and 'Wherever This Goes', were thrown into the crowd-swaying mix, along with their award-winning tunes 'How to Save a Life', 'Never Say Never', 'You Found Me' and 'Over my Head (Cable Car)', amongst others.
"From the 'Play on the Day' competition which led to a local emerging band opening for The Fray today, to the bold activations and sharing of Guinness moments that have brought these 1,759 fans together in this special way, the second instalment of Guinness Arthur's Day in Singapore has indeed been an amazing success for the brand," said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
"Guinness has, and will continue to stay true to rewarding its fans with novel experiences such as Arthur's Day, and continue being a passionate supporter of live music here in Singapore."
Singapore joined over 55 countries and an estimated 1.7 million people across the world to celebrate the fifth year that Guinness Arthur's Day has been celebrated globally.