5 questions with jewellery designer Jade Jagger, 42

SINGAPORE - Jade Jagger could easily trade on her last name.

But the daughter of Mick Jagger, the frontman of legendary rock band Rolling Stones, and fashion icon Bianca Jagger, has worked hard to carve one for herself in her chosen profession. Mick Jagger has six other children.

The self-taught jewellery designer started designing jewellery in 1996 under her label, Jade Inc. She was also the former creative director of Garrard, Britain's crown jeweller.

She left after seven years, in 2006, and started her Jade Jagger line, which is now available at bycanary on the ground floor of Tangs Orchard. Gold, silver and gemstones feature heavily in the pieces.

Prices range from $190 for a bracelet to $1,990 for a pair of diamond earrings (below). According to Britain's Daily Mail, her jewellery company made £130,000 (S$266,000) last year.

She is married to DJ Adrian Fillary and has two daughters, aged 21 and 17, from a previous relationship. She talks to Urban about her work in a phone interview.

What sparked your interest in jewellery?

I started painting in my formative years and used a lot of gold and natural colours. I think it was because of my love for colour that I wanted to experiment with it in a different medium, with coloured gemstones and gold.

Why the motif of arrows in your latest collection (right)?

The arrows came from my long-standing love of flight. It is a symbol; I feel that it is very universal and has a great mythological and romantic history because of Cupid. This is a directional collection that points to the future.

Who do you design for?

I don't have a specific client. I think my jewellery is not limited to men or women. A lot of the pieces I do are unisex. I also know that many women, from teenagers to more mature ladies, love my jewellery.

Why did you bring your collection to Singapore?

Singapore is the hot new destination to be in. I hope shoppers there appreciate my collection and I'm excited to be stocked there.

I have only three stand-alone stores; in London, Goa and Ibiza. We haven't talked about opening a stand-alone store in Singapore, but it would be great.

I haven't spent a great deal of time in Singapore, but I'm looking forward to visiting next year.

Do you think your success has anything to do with having famous parents?

Having famous parents gives you opportunities and I've had such great opportunities to travel and see different cultures. But, ultimately, I think people don't buy your pieces because of your lineage; it's about the pride and beauty that you put into your work.

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