HONG KONG - Hong Kong actor Him Law is not one of those hunks who is eager to shake off his heart-throb status and have everyone focus on his acting instead.
In fact, he readily admits to regularly putting "a lot of care" into his looks, adding that it is the "duty" of an entertainer to look good.
"As entertainment artists, we are always in the public eye, so I do think it's important to look good.
"I started working out only after becoming an actor, you know," he tells Life! frankly in Cantonese at a sit-down interview.
The 29-year-old is so known for his pretty face and massive pectorals that he is nicknamed "juxiong tongyan" (Chinese for "huge chest, baby face") in Hong Kong media reports.
He says with a laugh, however, that he feels like his "time has passed" with that "badge of honour".
"There are so many buff men around these days, so I'm really old news in that arena. But it's all good pressure - the fact that they're around is a good reminder for me to stay fit."
He was in town to promote the launch of new entertainment TV channel cHK (SingTel mio TV Channel 510), which features his TV crime drama SFC In Action, about white-collar criminals and their shady business deals.
The actor, who debuted in 2005 in the action movie Mob Sister, has become hot property in the past year due to his hit film and TV roles. They include those in TV dramas such as Tiger Cubs II (2013) and Triumph In The Skies II (2013), and the movie Young And
Dangerous: Reloaded (2013), a reboot of the iconic 1996 Ekin Cheng gangster movie Young And Dangerous.
"I'm just really grateful that I've been given the opportunity to try so many different roles. There's still a lot I want to do and I will continue to work hard.
"I'd hate audiences to think that I'm only playing a version of myself - I want them to see me as versatile, as someone who can play any role."
Of course, part of the reason he is so often in the news lately is due to rumours about his love life. He has reportedly been dating A-list
TVB actress Tavia Yeung, 34, since they met on the set of last year's hit TVB medical drama The Hippocratic Crush.
His role in that show as a neurosurgery specialist trainee earned him a nomination for Best Supporting Actor at the TVB Anniversary Awards last year.
Though he declined to answer any questions about their supposed relationship, he remained sunny throughout the interview, adding that he "completely understands" why journalists are forever hounding him about it.
He says: "The media asks these questions because these are the topics that the public wants to know more about. As public figures, it's only normal that people would be interested in this kind of thing. But sometimes, I wish we would get some privacy."