B is for Beyonce, which has been the buzzword that took the online music world by storm last Friday.
B is also for brilliant, which is the only way to describe what she did to cause such mania.
Just when we thought we had to wait indefinitely for her new music since 4 in 2011, the US pop superstar, 32, surprised us all - even the music industry's closest watchers - with the simultaneous announcement and release of her fifth album Beyonce. It is available only on iTunes for $US$15.99 (S$20).
No pre-hype, no marketing and publicity campaign, not a single clue in the run-up.
Oh, only about 1.2 million tweets in 12 hours, 430,000 copies sold in just over a day and a likely No. 1 debut on the Billboard 200 chart next week.
How did she manage to keep something so big a secret in this day and age of rampant piracy and leaks?
Even more astounding, it is a "visual album" - probably her sexiest to date (check out the close-up of her butt!) - that is packed with not just 14 songs but 17 music videos.
All that material and we had no idea she was hard at work in the studio to begin with.
The Grammy-winning singer had said in a statement: "Now people only listen to a few seconds of a song on the iPods and they don't really invest in the whole experience.