Avril Lavigne's Hello Kitty is latest music video labelled racist

Avril Lavigne's Hello Kitty is latest music video labelled racist

Avril Lavigne's love for Hello Kitty is no secret.

Her Asian die-hard fans have been known to shower her with Hello Kitty-related gifts and she has referred to her "obsession" in numerous interviews.

So it was hardly a shocker when a song about the famous mouthless Japanese cat made it into the Canadian rock chick's latest self-titled album.

Sadly, it is so awful it will make your skin crawl.

But to all of cyberspace, the inane lyrics of Hello Kitty ("K-k-k-kawaii/Hello Kitty, Hello Kitty/Hello Kitty, you're so pretty) are not the worst of the track's problems.

Instead, critics zeroed in on its music video, which received backlash for over-the-top "Japan fetishisation". Critics were quick to show their claws and slam her for being "racist".

In the candy-coloured cutesy clip, which has since attracted over 9 million views on YouTube since its official release last Wednesday, the 29-year-old singer prances around in a cupcake tutu skirt, flanked by four expressionless robot-like Japanese female dancers and later excitedly greets the sight of sushi and sake.

It seems like her over-enthusiasm towards Japanese pop culture did not translate in the manner she had intended.

Lavigne later addressed her haters on Twitter, saying: "RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan."

Unfortunately, Lavigne is not the only female star who has been accused of racism when it comes to their music. Here are some singers who have been criticised for their works:

ALISON GOLD

This 11-year-old US blonde quickly learnt what Chinese culture was really about after her cringe-worthy Chinese Food music video was roundly crucified last year.

Its lyrics - "I like the egg rolls and the wonton soup/This makes me feel so so good/Fortune cookies, tell my future/Chinese Chinese Food" - did not help her case.

Netizens wasted no time letting her know that noodles emanating rainbow sparkles, a rapping panda and kimono-wearing geishas were offensive, not to mention, inaccurate representations of the culture.

But an unrepentant Gold later said in her defence: "I don't really understand what that's all about. I mean, I'm not trying to criticise anyone, I just really love Chinese food!"

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