KOREA - When it comes to cuteness, South Korea has to be a reigning superpower now.
For evidence, look no further than Running Man, a Korean variety hit permeated by playground mischief and peopled with human cartoons such as Ha Ha, who has been nicknamed Haroro for his likeness to animated penguin Pororo.
There's Gwiyomi Song, a K-pop meme which has made it okay for full-grown guys to perform finger-counting rhymes and pretend to be six-year-old girls.
And here's Grandpas Over Flowers, a Korean reality show bent on finding cuteness in unexpected places.
Deviating from a run of teen-friendly Flower Boy dramas, cable channel tvN has fixed on four of Korea's oldest television dads to make an aww-inspiring show about their first backpacking holiday around Europe.
Lee Soon Jae, Shin Goo, Park Geun Hyeong and Baek Il Seob - with an average age of 74 - are of the generation who haven't strapped on backpacks since the Korean War, who suffered economic hardship for decades and who associate European tours with the extravagance of middle age.
For them, getting to rough it in Paris is bittersweet.
It is their chance to catch up with adventurous younger travellers, even as they envy how bold young lovers are nowadays, whether in Seoul or on a sunny lawn in the Palace of Versailles.
"We've become a society that accepts pornography," Lee remarks.
Back in his day, he says, couples waited for the cover of night to canoodle in parks.