Ahead of BigBang's two-night concert here, M looks at why the quintet still stands out from the K-pop pack
Here's why: There's their four-part MADE album, an accompanying world tour that includes huge arenas in North America and the extraordinary feat of having every one of their new singles achieve "perfect all-kill" - an individual song topping all of South Korea's major music charts - upon release.
BigBang's dominance in K-pop is unheralded.
Since their 2006 debut, G-Dragon, T.O.P, Taeyang, Daesung and Seungri have been in a league of their own.
Ahead of their two-night concert here this month, we look at the different sides of BigBang that make them winners who rule the roost.
When BigBang released their album Alive three years ago, the boys had fans in awe of their cutting-edge fashion sense. Remember those oxygen tanks and gas masks? The steampunk-esque, futuristic get-ups?
For these K-pop idols, creativity has no boundaries. With MADE, they have turned into marketing geniuses.
Instead of releasing a full-length album conventionally, they launched MADE as a "series". There were several singles, with each comprising an A-side and a B-side track, and the singles have been released one at a time, on the first of every month since May.
The singles are simply titled by a letter derived from the word MADE. So far, M, A and D have been triumphant, sweeping charts everywhere.
We can't wait for E.
Unlike other groups who farm out songwriting tasks to their team of professional wordsmiths, BigBang members have always had a hand in penning their tracks.
For a couple of their new hits, leader G-Dragon took the lead, with Taeyang and T.O.P credited as co-songwriters.
My favourite tunes are Bae Bae, a trippy, sexed-up ride, and Sober, a deliriously fun romp.
Both tracks - and their colourful, unconventional music videos - show BigBang at their best when they are pushing the envelope. They thrive and excel as the anti-heroes of K-pop.
Bae Bae is, hands down, one of the most adult-themed Korean songs in years.
It is filled with sexual innuendoes.