KUALA LUMPUR: Prominent Bollywood stars are advocating the use of bicycles every Sunday in line with Indian Prime Minister Narendra Modi's vision of a greener India.
Stars such as Anil Kapoor, Anupam Kher, Sonakshi Sinha and Arjun Kapoor, who attended their first event ahead of tomorrow's star-studded International Indian Film Awards 2015 (IIFA), have expressed support for the green movement.
An official from Hero Cycles, one of the official sponsors, said the stars would each be given a bicycle to set an example for others in their country.
In line with the efforts to go green, the usual red carpet before the event will be replaced with a green carpet event.
The 16th IIFA awards here is organised by prominent Indian companies such as Videocon and Colors and will see the presence and performances from prominent Bollywood stars such as Deepika Padukone, Hrithik Roshan, Priyanka Chopra, Ranveer Singh and many more.
Colors CEO Raj Nayak said it was a momentous occasion for them to be presenting IIFA 2015 on their channel.
"While IIFA brings people together, we will ensure that viewers across the globe are a party to this celebration. We would like to thank the people of Malaysia for always being warm and welcoming," he said.
Local organiser Malaysia Major Events also expressed glee on the success of the event and shared that it was the most anticipated weekend in Kuala Lumpur.
Its general manager Tony Nagamiah said the IIFA weekend was an outstanding addition to its calendar of events for national campaign - The Malaysia Year of Festivals (MyFEST 2015).
"The Tourism and Culture Ministry is dedicated to making this event a success and welcome all the stars, friends and fans for the celebrations here."
Actor and supporter of the awards, Anil Kapoor, said he and the entire Indian film fraternity were excited for the IIFA weekend as it was the grandest celebration for all of them to appreciate and recognise the work that had been done that year.