Cartoon kicks its way home

Cartoon kicks its way home
An almost-entirely Singaporean effort, 3-D cartoon Dream Defenders was launched first in the United States because the market there is bigger.

SINGAPORE - Made-in-Singapore children's animated series Dream Defenders finally made its premiere on home soil on Monday night, when it aired on the okto channel.

This comes more than two years after the 26-part programme was first broadcast in the United States on American 3-D TV channel 3net in September 2011.

The series, which is available in both traditional and 3-D formats, was also launched on major American Internet video streaming site Hulu in July last year.

Executive producer of the series David Kwok, 42, sees the irony of a home-grown programme airing in Singapore so much later.

"Singaporeans generally need to see something make it big overseas before they want to see it here," he tells Life! over the telephone.

Which is why Kwok, who is also chief executive of Tiny Island Productions, the home-grown animation company behind the show, made the conscious decision to first launch it in the United States.

It just makes more sense from a business perspective, he says.

"The Singapore market is really small. That's why we really wanted to penetrate the US market first, since it is the big pay master. Once you do that, it makes it much easier for the show to be sold in other countries."

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