Hong Kong singer-actress Cecilia Cheung was in Singapore recently. During her visit here, she dropped by local burger joint Veganburg.
The vegan fast-food joint owner Alex Tan took a photo with Cecilia and uploaded it on their website and Facebook page on Friday with the caption: "Hong Kong Superstar Cecilia Cheung rockin' the founding outlet at Eunos and gave 2 thumbs up to the Creamy Shrooms!"
Creamy shrooms refers to Veganburg's burger comprising a vegan patty and button mushrooms sandwiched between ciabatta buns.
Cecilia has been in the news lately due to speculation about her migration plans to Canada with her sons, and reports in Hong Kong alleging alimony disputes between her and ex-husband Nicholas Tse.
She is not the only celebrity to visit the eatery. Taiwanese model-actor Chris Lee, Strala Yoga's Tara Stiles, 1980s band The Go-Go's Belinda Carlisle and British metalcore band Bring Me The Horizon have also visited the eatery recently.
Founder Alex has been vegetarian for 16 years for health reasons and personal belief. He said in a media statement in 2011 that "animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse gas emissions, loss of biodiversity and pollution in general."
He hopes to spread the message for climate change and encourage people to eat less meat. Alex also invites celebrities who are conscious diners to visit his restaurant and sample his dishes. One of them is lead singer of The Pretenders Chrissie Hynde who was in Singapore recently to perform at the F1 race gig.
Singaporeans seem to have started catching onto the vegan scene with more vegetarian, vegan and raw food eateries that have opened in the past two years. Top restaurants have also started serving vegetables as part of main courses and degustation menus.
Several chefs in Singapore that The Business Times spoke to in May suggested the trend could be caused by growing affluence and increase in health-conscious diners.
"When a society is poor, people are just looking to fill their stomachs. But with the high GDP and growing affluence in Singapore, people start looking for more things, like nutritional value and healthy alternatives," executive chef Moon Kyung Soo of Fairmont's Mikuni restaurant told The Business Times.