Chinese films aim for success abroad

Chinese films aim for success abroad
A Chinese father and son look at posters of US and foreign films outside a cinema in Beijing on July 31, 2013.

CHINA - Chinese movies struggle to lure overseas fans

Chinese films have been losing the plot in terms of revenue overseas despite box office success at home, industry specialists say.

China's box office receipts this year hit 15 billion yuan (S$3.1 billion) by September, while revenue for last year was 17 billion yuan, said Luan Guozhi, vice-president of the State Film Bureau.

Luan was addressing a keynote forum at the 17th Beijing Screenings, an event to enhance cooperation and understanding between Chinese and international filmmakers.

He said he expected box office returns for 2013 to reach 20 billion yuan.

But Chinese films were not so well received internationally, he added.

In a good year they grossed about 3 billion yuan overseas, but normally it was around 1 billion yuan, less than domestic receipts for some films.

According to a report by Beijing Normal University, 59 Chinese films were released overseas in 2012, a 13 percent increase from 2011.

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