LOS ANGELES - A Texas-based theatre chain has banned Madonna from all its theatres after the Material Girl dared to text during a film premiere.
The singer was at last week's screening of director Steve McQueen's 12 Years A Slave at the New York Film Festival when audience members noted her poking away at her Blackberry.
A film critic had shared an account of it on Facebook, as described by a member of the audience at the Walter Reade Theatre in New York's Lincoln Centre.
According to movie website Indiewire, the Facebook post tells of seeing a "mysterious blonde in black lace gloves who wouldn't stop texting".
When a woman in the audience told the blonde woman to stop, she "hissed back, 'It's for business... enslaver!'".
"During the standing ovation, the blonde ducked out" and the people nearby then found that it was Madonna, 55.
The incident led Tim League, chief executive of the Alamo Cinema Drafthouse chain, to tweet: "Until she apologises to movie fans, Madonna is banned from watching movies @drafthouse."
He later told Entertainment Weekly that though his comment was initially "a means to get the issue out there, that it is rude to text during movies", he was now going to enforce the ban. "I'm serious about the ban but I don't think it really affects her life that much."
The Alamo is known for its tough, no-texting and notalking policy during screenings. Its website says, "If you talk or text, you will receive one warning. If it happens again, you will be kicked out without a refund."
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