Did sexy campaign video help her cause?

Did sexy campaign video help her cause?

She is the first Singaporean DJ to make it to the prestigious DJ Magazine's annual Top 100 list.

In addition, she is also the only solo female DJ on this year's list, which was released last Saturday. The question is: "How did she do it?"

Was it purely talent that propelled DJ Tenashar to the 87th spot, putting her in the company of French DJ Bob Sinclar and Italian DJ Benny Benassi, who took the 88th and 89th places respectively?

Or did the 26-year-old model-DJ's sexy image play a big part?


In July, Tenashar uploaded a video to YouTube campaigning for people to vote for her so that she could make it to the list, which is decided by public votes.

In the video, which has since garnered over 102,000 views, she rolls seductively in bed as she removes her pink dress and flashes her impressive cleavage, which is barely held in a pink bra.

In the clip, which is just over a minute long, her ample assets are displayed 24 times in 49 cutscenes.

Local female DJs whom The New Paper spoke to agreed that the raunchy video was likely to be a major factor in what they called "a popularity contest".

Both Natalie Tan and Jean Tay, better known as Natalie Pixiedub and DJ Reiki respectively in the circuit, refused to comment on Tenashar's capabilities on the decks.

But they noted that she has certainly got people talking.

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