A tiny Hong Kong movie about partying, boozing and promiscuous lifestyle is making waves in Hong Kong - even before the cameras have started rolling.
The hype surrounding Lan Kwai Fong 3, the highly-anticipated third-parter of the sexy film series set amid Hong Kong's most vibrant nightlife hub and revolving around the intertwined relationships of hard-partying attractive 20-somethings, has escalated in the last month.
Like its predecessors Lan Kwai Fong (2011) and last August's Lan Kwai Fong 2, it is slated to be a low-budget affair with no big names attached to its ensemble cast. Lan Kwai Fong was famously produced on a tight budget of HK$4.5 million (S$750,000), but emerged a surprise champion at the Hong Kong box office. In less than a month, it raked in HK$9 million.
In Singapore, Lan Kwai Fong was released in October 2011 by Golden Village with an M18 rating.
A spokesman from Golden Village told The New Paper that the film did "fairly well despite the lack of popular Hong Kong stars".
We look at why Lan Kwai Fong 3, tentatively set for release next year, is fast becoming the talk of the town...
THE DADA CHEN SAGA
Hong Kong starlet Dada Chen was set to become the leading lady of Lan Kwai Fong 3. A lensing ceremony for the film was held in the first week of August, which the 24-year-old attended.
But a few days later, the E-cup eye candy, who bagged Best Supporting Actress at the Hong Kong Film Awards for her role in erotic comedy Vulgaria in April, announced on her Sina Weibo microblog that she is "quitting showbiz".