SINGAPORE - He prides himself as a family man who protects his loved ones at all cost.
Bruneian actor Wu Chun, formerly of Taiwanese boy band Fahrenheit fame, had famously kept his marriage a secret to protect the privacy of his wife and two children until last October, when he finally admitted at a press conference that he got married in 2009.
Now, the idol has gone to the other extreme, showing on TV how he bathes his daughter.
And that has got some people branding him a bad dad and saying he should not have allowed the scene to be aired. It was part of the pilot episode of Chinese reality TV series Dad Is Back which aired in China last week.
Netizens ripped into a scene of him bathing his three-year-old daughter Xinyi, nicknamed Nei Nei.
Most of her upper body can be seen clearly on screen.
They lashed out at Wu for allowing the bathing scene and slammed the TV production team for "lacking morals".
Other detractors accused the actor of being inconsiderate and that he "forgot that his daughter would one day be a woman and look back on this in horror".
Last weekend, Wu said through his manager that he had left the editing to the show's producers after telling them to handle the scene appropriately.
Although the show does not air here, Singaporeans who watched the episode online have accused Wu of being "naive" for trusting them with handling such potentially sensitive footage.
Businesswoman Kim Wee, 31, a mother of two daughters, told The New Paper: "Perhaps Wu Chun is not fully aware of the dangers of this world and the perverts who are out there.