Free entry to the arena

Free entry to the arena
FREE SPORTS CHANNEL: There will be a daily half-hour show, SuperSports 360, featuring Yasmin Abdol Hamid, Kelly Latimer (above) and Elliott Danker.

More bang, without even paying a buck. That is the aim of SuperSports Arena, the new freeto- air channel was launched on Thursday.

StarHub is offering the sports channel for free to all Singaporeans as part of a three-year memorandum of understanding signed with the Singapore Sports Council (SSC) on Tuesday.

The relaunched channel will comprise a mix of local and international sporting programmes, with both parties also working on mobile applications to complement the viewing experience for fans.

The deal was sealed at the Pasir Ris Sports and Recreation Centre by SSC and StarHub chief executive officers Lim Teck Yin and Tan Tong Hai, respectively, and witnessed by Acting Minister for Culture, Community and Youth, Lawrence Wong.

Speaking in Parliament in 2008, then Minister for Information, Communications and the Arts, Lee Boon Yang, had said that such a channel was not commercially viable, pointing out that MediaCorp's SportsCity had shut down two years after its 2000 launch.

Asked about the issue on Tuesday, Mr Wong said StarHub's model was different from MediaCorp's. He said: "StarHub has its own sports content already... that they can put out on free-to-air.

"Secondly, this channel will focus on local sporting content instead of purchasing international sports programming, which can be quite expensive."

Added Tan: "Sports is about grooming stars and making them household names, so we are very excited about this partnership with the SSC."

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