Leggy K-pop girl group Girls' Generation took home a big trophy at the first YouTube Music Awards.
But not everyone was thrilled.
The nine-member act hold sell-out concerts and cause pandemonium wherever they go, but their win for Video of the Year, voted by fans, has caused fans of other artists to act out in the form of racist tweets, wondering who "robbed" the category's other nominees One Direction, Miley Cyrus, Lady Gaga and Justin Bieber.
According to the Los Angeles Times, 60 million votes were cast for all categories.
Girls' Generation member Tiffany was at the show to accept the award for their I Got A Boy music video. The show was streamed live from 6am on Monday (Singapore time) from New York.
When the win was announced, there was barely any clapping and only a few stray whoops from the audience.
"YouTube is my best friend, is it your best friend?" the bubbly 24-year-old said in her thankyou speech, ending off with a "saranghae" (Korean for "I love you").
There was very little love for Girls' Generation online though, as fans of other nominated artists went on a tweeting rampage and sites live-blogging the event responded to their win with a collective "meh".
Some Twitter users made comments like "why are they in America if they can't speak English", unaware that three of the girls are Korean-American.
Popular tech blog TechCrunch called the I Got A Boy music video "pretty boring", noting that it has received only 74 million views since it was released in January - low compared to Psy's Gangnam Style.
Said the blog post: "It seems like an obvious nod to YouTube's international audience.