The year is 2015, but US rapper Kanye West is still clinging to his old bag of tricks.
Remember his infamous MTV Video Music Awards stunt in 2009, when he gatecrashed Taylor Swift's acceptance speech after her Best Female Video win?
In a move that pushed him to the top spot in the Douchebag Hall of Fame, he was memorably vocal about who deserved the award more - Beyonce.
West and Swift have since made up, but the 37-year-old is now picking on someone else.
He repeated his act at this year's Grammy Awards, which took place in Los Angeles on Sunday night (US time), where his new target was US musician Beck.
It was quite the shock when Beck was announced the unexpected winner of Album of the Year for Morning Phase, beating his more mainstream and hyped-up fellow nominees Beyonce, Ed Sheeran, Sam Smith and Pharrell Williams.
The live audience at Staples Center, including open-mouthed celebrity couple Beyonce and Jay Z, was puzzled when West briefly appeared onstage with Beck, leaned into the mic first and gestured as if to speak, then smilingly retreated and made his way down to his seat beside wife Kim Kardashian.
Beck good-naturedly told West to "come back", saying he "needed help", to laughter and visible relief from the crowd.
We would like to think West finally learnt how to make fun of himself - until he made it clear later in the night that he was not joking.
In a post-show tirade to E! After Party, he said: "Beck needs to respect artistry and he should have given his award to Beyonce...
"I am here to fight for creativity. That's the reason why I didn't say anything tonight. But y'all know what it meant when 'Ye walks on the stage."
Someone give this guy a Grammy for Best Award Show Jerk, please.
But Beck told reporters backstage: "You can't please everybody. I still love him and think he's genius. I aspire to what he does. How many great records has he put out in the last five years, right?"
MADONNA GOES OVER THE TOP
Like West, pop divas like Katy Perry, Beyonce and Ariana Grande, who usually pull out all the stops at awards shows, took the "less is more" approach in their performances.
They chose to keep it classy, each delivering a stripped-down, haunting rendition of By The Grace of God, Take My Hand, Precious Lord and Just A Little Bit Of Your Heart respectively that spoke volumes about their calibre.
Unfortunately, Madonna did not get the memo.
For her new single Living For Love, the 56-year-old singer donned a plunging red matador outfit and was joined by male dancers, wearing horned headgear, and a gospel choir.