TWO singles into her mainstream hip-hop career, rapper Iggy Azalea is already generating a buzz.
The 23-year-old from Down Under is poised for, if not huge chart success, at least a good year or two in the public eye as the rarest of birds in the music industry: A white female rapper.
That, and the fact that she flew all the way from her tiny hometown of Mullumbimby in Australia to Miami when she was 15 to pursue her hip-hop dreams, makes her an easy sell as an artist - nice to look at and great back-story, not a dime-a-dozen pop star. She is the female rap flavour of the year, the latest in a line of girls who have made careers out of explicit lyrics and expletive-laden Twitter feuds.
There was nasty Tweeter Azealia Banks last year, over-hyped youngster Kreayshawn in 2011 and the now innocuous Nicki Minaj, whose 2010 debut Pink Friday was churning out hits like Super Bass and Fly well into the following year.
Azalea has released two peppy singles, Work and Bounce, this year, ahead of a highly anticipated major label debut The New Classic, due later in the year.
At the same time, MTV announced she is its international PUSH artist this month, which means she'll be on the music channel everywhere, all the time.
When Azalea told Vogue magazine last month that she naturally wants to be "provocative" to carve out her niche, she sounded like she was ready to be sworn in to the swear-happy sisterhood.
But for all intents and purposes, Azalea may be the classiest of the lot.
Born Amethyst Amelia Kelly, her first major label single Work is - barring some nasty words - like many other pop hits, a primer on how to make it in the business through sheer hard work.
Her second single Bounce is a perfect summer pop song, complete with an Indian-themed video in which Azalea gamely swings her hips in a sari and rides on an elephant.