Superheroes ruled at the Singapore Toy, Game & Comic Convention this year.
And even with a prop of Thor's mighty hammer thrown into the proceedings, there was no question that Iron Man was the mightiest of them all.
For fans of the movies, there was the replica of the Hall of Armour from billionaire Tony Stark's mansion to gawk at. Or they could take snapshots with the life-sized replicas as though Iron Man was their bestie. And for the collectors, there was the limited-edition figurine of Iron Man 3: Midas (Mark XXI) to covet from the aptly named Hot Toys.
Student Andros Yeo, 23, queued from 11pm on Friday night to get his hands on one of the 800 available for $380. He said he slept "in line, on the floor, in the dark, in the cold".
While he seemed happy with his purchase, he also said that the system could be improved as there were only two counters to deal with all the prospective buyers. By around 1pm last Saturday, all the pieces had been sold.
Mr Yeo was one of 38,000 people expected to attend the convention held at Marina Bay Sands over the weekend. Last year, more than 34,000 fans attended.
Toys, games, T-shirts and collectibles from a dizzying array of titles from Marvel Comics, Japanese anime and even classic Old Master Q competed for attention as crowds thronged the aisles in search of their favourites.
Items featuring the adorable minions from the Despicable Me animated flicks found favour with this year's attendees. Mr Lin Yan Jie, 33, owner of toy retail store Rapid Culture, said it was because "everyone loves the movie". The Despicable Me 2 Minions Monopoly set ($75) sold out while the Build-A-Minion set ($50) was selling fast.